Cooper Truck Tire: "Irons official " face-lift

Formal entry into China since 2006, after several years of market development, Cooper Tire has been initially established in the minds of consumers from the "global tire replacement experts " of the image. This is of course quite different from peer-platinum thanks to solid marketing strategy. Cute but simple and honest, "Mr. Michelin, " compared with solid-platinum despite the comic books, music, competitions of various marketing activities, bustling, after all, the lack of a significant image carrier.
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